Mairead Brady

32 papers and 373 indexed citations
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About

Mairead Brady is a scholar working on Sociology and Political Science, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Mairead Brady has authored 32 papers receiving a total of 373 indexed citations (citations by other indexed papers that have themselves been cited), including 14 papers in Sociology and Political Science, 12 papers in Marketing and 9 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Mairead Brady’s work include Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers). Mairead Brady is often cited by papers focused on Digital Marketing and Social Media (11 papers), Technology Adoption and User Behaviour (9 papers) and Customer Service Quality and Loyalty (9 papers). Mairead Brady collaborates with scholars based in Ireland, United Kingdom and India. Mairead Brady's co-authors include Michael Saren, Nikolaos Tzokas, Martin R. Fellenz, Richard Brookes, Margaret‐Anne Lawlor, Ann Devitt, Corinne Armstrong, Bart Rienties, YingFei Héliot and Roger Palmer and has published in prestigious journals such as Psychology and Marketing, Management Decision and International Journal of Service Industry Management.

In The Last Decade

Co-authorship network of co-authors of Mairead Brady

This figure shows the co-authorship network connecting the top 25 collaborators of Mairead Brady. A scholar is included among the top collaborators of Mairead Brady based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Mairead Brady. Mairead Brady is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Mairead Brady

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Mairead Brady. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Mairead Brady. The network helps show where Mairead Brady may publish in the future.

Countries citing papers authored by Mairead Brady

Since Specialization
Citations

This map shows the geographic impact of Mairead Brady's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Mairead Brady with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mairead Brady more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026