Madhurima Deb
Impact in
- Marketing top 2%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
- Marketing 23
- Consumer Behavior in Brand Consumption and Identification 18
- Consumer Retail Behavior Studies 9
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- Customer Service Quality and Loyalty 17
- Co-authors
- Aarti Agrawal (1 shared paper)Himadri Roy Chaudhuri (2 shared papers)Vinay Kumar Sharma (2 shared papers)Kavita Chavali (2 shared papers)Padma Panchapakesan (1 shared paper)Yupal Sanatkumar Shukla (1 shared paper)Sita Mishra (1 shared paper)Vibha Arora (1 shared paper)
- Journals
- Current Issues in Tourism (2 papers)International Journal of Retail & Distribution Management (2 papers)Journal of Asia Business Studies (2 papers)Journal of Destination Marketing & Management (2 papers)Psychology and Marketing (2 papers)
- Partner nations
- IndiaUnited StatesNew Zealand
In The Last Decade
Madhurima Deb
33 papers receiving 694 citations
Peers
Comparison fields: 5 of 62
- Marketing 363
- Information Systems and Management 203
- Organizational Behavior and Human Resource Management 217
- Business and International Management 18
- Sociology and Political Science 362
Countries citing papers authored by Madhurima Deb
This map shows the geographic impact of Madhurima Deb's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhurima Deb with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhurima Deb more than expected).
Fields of papers citing papers by Madhurima Deb
This network shows the impact of papers produced by Madhurima Deb. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Madhurima Deb. The network helps show where Madhurima Deb may publish in the future.
Co-authors
The 9 scholars most cited alongside Madhurima Deb, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 35 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 171 | |
| 2 | 2019 | 65 | |
| 3 | 2017 | 52 | |
| 4 | 2021 | 46 | |
| 5 | 2020 | 41 | |
| 6 | 2020 | 34 | |
| 7 | 2015 | 33 | |
| 8 | 2020 | 31 | |
| 9 | 2020 | 29 | |
| 10 | 2012 | 25 | |
| 11 | 2014 | 22 | |
| 12 | 2014 | 21 | |
| 13 | 2020 | 20 | |
| 14 | 2012 | 17 | |
| 15 | Significance of Trust and Loyalty during Financial Crisis: A Study on Customer Behavior of Indian Banks | 2010 | 15 |
| 16 | 2019 | 15 | |
| 17 | 2021 | 13 | |
| 18 | 2018 | 12 | |
| 19 | 2023 | 9 | |
| 20 | 2019 | 6 |
About Madhurima Deb
Madhurima Deb is a scholar working on Marketing, Organizational Behavior and Human Resource Management, Information Systems and Management, Sociology and Political Science and Strategy and Management, having authored 35 papers that have together received 719 indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (18 papers), Customer Service Quality and Loyalty (17 papers), Digital Marketing and Social Media (12 papers), Consumer Retail Behavior Studies (9 papers), Technology Adoption and User Behaviour (5 papers), Media Influence and Health (3 papers), Corporate Identity and Reputation (3 papers) and Islamic Finance and Banking Studies (2 papers). The work is most often cited by research in Marketing (363 citations), Information Systems and Management (203 citations), Organizational Behavior and Human Resource Management (217 citations), Business and International Management (18 citations) and Sociology and Political Science (362 citations). Madhurima Deb has collaborated with scholars based in India, United States and New Zealand. Frequent co-authors include Aarti Agrawal, Himadri Roy Chaudhuri, Vinay Kumar Sharma, Kavita Chavali, Padma Panchapakesan, Yupal Sanatkumar Shukla, Sita Mishra, Vibha Arora and Amy Errmann. Their work appears in journals such as Current Issues in Tourism, International Journal of Retail & Distribution Management, Journal of Asia Business Studies, Journal of Destination Marketing & Management and Psychology and Marketing.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.