Madhu Viswanathan

About

Madhu Viswanathan is a scholar working on Business and International Management, Marketing and Economics and Econometrics. According to data from OpenAlex, Madhu Viswanathan has authored 40 papers receiving a total of 1.3k indexed citations (citations by other indexed papers that have themselves been cited), including 24 papers in Business and International Management, 17 papers in Marketing and 7 papers in Economics and Econometrics. Recurrent topics in Madhu Viswanathan’s work include Innovation and Socioeconomic Development (24 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (4 papers). Madhu Viswanathan is often cited by papers focused on Innovation and Socioeconomic Development (24 papers), Service and Product Innovation (12 papers) and Microfinance and Financial Inclusion (4 papers). Madhu Viswanathan collaborates with scholars based in United States, Australia and India. Madhu Viswanathan's co-authors include Arun Sreekumar, Srinivas Venugopal, José Antônio Rosa, Srinivas Sridharan and Kiju Jung and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Marketing and Strategic Management Journal.

In The Last Decade

Fields of papers citing papers by Madhu Viswanathan

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Madhu Viswanathan. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Madhu Viswanathan may publish in the future.

Countries citing papers authored by Madhu Viswanathan

Since Specialization

Citations

This map shows the geographic impact of Madhu Viswanathan's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Madhu Viswanathan with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Madhu Viswanathan more than expected).

Explore authors with similar magnitude of impact

Breakdown of academic impact, for papers by Joyce A. Dunlap Breakdown of academic impact, for papers by Greg Glenn Breakdown of academic impact, for papers by Jessica L. Allen Breakdown of academic impact, for papers by D Fohanno Breakdown of academic impact, for papers by Rosalba I. Fonteríz Breakdown of academic impact, for papers by Ryan Li Breakdown of academic impact, for papers by Susy Carman Breakdown of academic impact, for papers by V. Ramamoorthy