Luisa Andreu

About

Luisa Andreu is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Luisa Andreu has authored 57 papers receiving a total of 3.2k indexed citations (citations by other indexed papers that have themselves been cited), including 41 papers in Marketing, 34 papers in Sociology and Political Science and 23 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Luisa Andreu’s work include Digital Marketing and Social Media (23 papers), Customer Service Quality and Loyalty (23 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers). Luisa Andreu is often cited by papers focused on Digital Marketing and Social Media (23 papers), Customer Service Quality and Loyalty (23 papers) and Consumer Behavior in Brand Consumption and Identification (21 papers). Luisa Andreu collaborates with scholars based in Spain, United Kingdom and United States. Luisa Andreu's co-authors include José Enrique Bigné Alcañiz, Metin Kozak, Carla Ruíz Mafé, Anna S. Mattila and Rafael Currás Pérez and has published in prestigious journals such as Journal of Business Research, Tourism Management and Annals of Tourism Research.

In The Last Decade

Fields of papers citing papers by Luisa Andreu

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Luisa Andreu. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Luisa Andreu may publish in the future.

Countries citing papers authored by Luisa Andreu

Since Specialization

Citations

This map shows the geographic impact of Luisa Andreu's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Luisa Andreu with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Luisa Andreu more than expected).

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