Ling Peng

49 papers and 734 indexed citations i.

Ling Peng has authored 49 papers that have received a total of 734 indexed citations. This includes 14 papers in Sociology and Political Science, 14 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (5 papers). Ling Peng is often cited by papers focused on Digital Marketing and Social Media (13 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Consumer Market Behavior and Pricing (5 papers) and collaborates with scholars based in China, Hong Kong and Canada. Ling Peng's co-authors include Geng Cui, Chunyu Li, Adam Finn, Ping Feng and Shuhui Cai and has published in prestigious journals such as Journal of Marketing, Scientific Reports and ACS Applied Materials & Interfaces.