Laura Ries
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Marketing and Advertising Strategies
- Communication top 10%
- Public Relations and Crisis Communication
- Advertising and Communication Studies
Papers in
-
- Advertising and Communication Studies 3
- Journalism and Media Studies 1
-
- LGBTQ Health, Identity, and Policy 2
- Co-authors
- Al Ries (9 shared papers)Claudia Calvano (2 shared papers)Sibylle Winter (2 shared papers)
- Journals
- Child and Adolescent Psychiatry and Mental Health (1 paper)Children (1 paper)Medical Entomology and Zoology (2 papers)Dialnet (Universidad de la Rioja) (3 papers)Bulletin of Miscellaneous Information (Royal Gardens Kew) (2 papers)
In The Last Decade
Laura Ries
11 papers receiving 173 citations
Peers
Comparison fields: 5 of 56
- Marketing 98
- Communication 44
- Tourism, Leisure and Hospitality Management 7
- Organizational Behavior and Human Resource Management 42
- Information Systems and Management 24
Countries citing papers authored by Laura Ries
This map shows the geographic impact of Laura Ries's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Laura Ries with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Laura Ries more than expected).
Fields of papers citing papers by Laura Ries
This network shows the impact of papers produced by Laura Ries. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Laura Ries. The network helps show where Laura Ries may publish in the future.
Co-authors
The 3 scholars most cited alongside Laura Ries, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | The Fall of Advertising and the Rise of PR | 2002 | 74 |
| 2 | 2001 | 53 | |
| 3 | The 11 Immutable Laws of Internet Branding | 2000 | 38 |
| 4 | The 22 immutable laws of branding : how to build a product or service into a world-class brand | 2002 | 23 |
| 5 | 2024 | 13 | |
| 6 | The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands | 2005 | 8 |
| 7 | La caída de la publicidad y el auge de las relaciones públicas | 2003 | 5 |
| 8 | 2021 | 4 | |
| 9 | Las 22 leyes inmutables de la marca: cómo convertir un producto o un servicio en una marca mundial | 2000 | 4 |
| 10 | War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It | 2009 | 3 |
| 11 | Las 11 leyes inmutables de la creación de marcas en Internet | 2000 | 2 |
About Laura Ries
Laura Ries is a scholar working on Communication, Social Psychology, Sociology and Political Science, Speech and Hearing and Reproductive Medicine, having authored 11 papers that have together received 227 indexed citations. Recurring topics across this work include Advertising and Communication Studies (3 papers), LGBTQ Health, Identity, and Policy (2 papers), Adolescent and Pediatric Healthcare (1 paper), Reproductive Health and Technologies (1 paper), Journalism and Media Studies (1 paper), Organizational Management and Innovation (1 paper) and Digital Marketing and Social Media (1 paper). The work is most often cited by research in Marketing (98 citations), Communication (44 citations), Tourism, Leisure and Hospitality Management (7 citations), Organizational Behavior and Human Resource Management (42 citations) and Information Systems and Management (24 citations). Laura Ries has collaborated with scholars based in Germany and Italy. Frequent co-authors include Al Ries, Claudia Calvano and Sibylle Winter. Their work appears in journals such as Child and Adolescent Psychiatry and Mental Health, Children, Medical Entomology and Zoology, Dialnet (Universidad de la Rioja) and Bulletin of Miscellaneous Information (Royal Gardens Kew).
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.