Larry G. Gresham
Impact in
- Information Systems and Management top 0.1%
- Ethics in Business and Education
-
- Management and Organizational Studies
- Customer Service Quality and Loyalty
Papers in
-
- Psychology of Social Influence 2
- Digital Marketing and Social Media 2
-
- Consumer Behavior in Brand Consumption and Identification 3
- Consumer Retail Behavior Studies 2
- Co-authors
- O. C. Ferrell (3 shared papers)John Fraedrich (1 shared paper)Terence A. Shimp (2 shared papers)Leonard L. Berry (4 shared papers)Kathleen Seiders (2 shared papers)George H. Lucas (2 shared papers)Alan J. Bush (3 shared papers)Robert A. Davis (1 shared paper)
- Journals
- Journal of Marketing (2 papers)Journal of the Academy of Marketing Science (2 papers)Journal of Applied Communication Research (1 paper)Organizational Dynamics (1 paper)Journal of Marketing Education (1 paper)
- Partner nations
- United StatesMexico
In The Last Decade
Larry G. Gresham
15 papers receiving 2.4k citations
Larry G. Gresham's Hit Papers
Peers
Comparison fields: 5 of 88
- Information Systems and Management 2.0k
- Organizational Behavior and Human Resource Management 797
- Cognitive Neuroscience 1.1k
- Marketing 530
- Safety Research 367
Countries citing papers authored by Larry G. Gresham
This map shows the geographic impact of Larry G. Gresham's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Larry G. Gresham with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Larry G. Gresham more than expected).
Fields of papers citing papers by Larry G. Gresham
This network shows the impact of papers produced by Larry G. Gresham. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Larry G. Gresham. The network helps show where Larry G. Gresham may publish in the future.
Co-authors
The 10 scholars most cited alongside Larry G. Gresham, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
| # | Work | ||
|---|---|---|---|
| 1 | A Contingency Framework for Understanding Ethical Decision Making in Marketing Hit paper breakdown → | 1985 | 1417 |
| 2 | A Contingency Framework for Understanding Ethical Decision Making in Marketing Hit paper breakdown → | 1985 | 522 |
| 3 | 1989 | 477 | |
| 4 | 1985 | 150 | |
| 5 | 1986 | 91 | |
| 6 | 1997 | 46 | |
| 7 | 1985 | 22 | |
| 8 | 1984 | 16 | |
| 9 | 1990 | 13 | |
| 10 | 1983 | 10 | |
| 11 | 2003 | 5 | |
| 12 | 1986 | 4 | |
| 13 | 1988 | 2 | |
| 14 | La estrategia conveniente | 2000 | 1 |
| 15 | 1985 | 1 |
About Larry G. Gresham
Larry G. Gresham is a scholar working on Sociology and Political Science, Marketing, Information Systems and Management, Organizational Behavior and Human Resource Management and Management of Technology and Innovation, having authored 15 papers that have together received 2.8k indexed citations. Recurring topics across this work include Ethics in Business and Education (4 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Psychology of Social Influence (2 papers), Media, Gender, and Advertising (2 papers), Management and Marketing Education (2 papers), Management and Organizational Studies (2 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). The work is most often cited by research in Information Systems and Management (2.0k citations), Organizational Behavior and Human Resource Management (797 citations), Cognitive Neuroscience (1.1k citations), Marketing (530 citations) and Safety Research (367 citations). Larry G. Gresham has collaborated with scholars based in United States and Mexico. Frequent co-authors include O. C. Ferrell, John Fraedrich, Terence A. Shimp, Leonard L. Berry, Kathleen Seiders, George H. Lucas, Alan J. Bush, Robert A. Davis, Richard T. Hise and Anil Menon. Their work appears in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Applied Communication Research, Organizational Dynamics and Journal of Marketing Education.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.