Ajay K. Manrai

86 papers and 1.9k indexed citations i.

About

Ajay K. Manrai is a scholar working on Marketing, Sociology and Political Science and Strategy and Management. According to data from OpenAlex, Ajay K. Manrai has authored 86 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 45 papers in Marketing, 30 papers in Sociology and Political Science and 13 papers in Strategy and Management. Recurrent topics in Ajay K. Manrai’s work include Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (13 papers). Ajay K. Manrai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (29 papers), Digital Marketing and Social Media (19 papers) and Consumer Market Behavior and Pricing (13 papers). Ajay K. Manrai collaborates with scholars based in United States, India and Australia. Ajay K. Manrai's co-authors include Lalita A. Manrai, Bipul Kumar, Dana‐Nicoleta Lascu, Wayne S. DeSarbo, Rick L. Andrews, Stephen A. LaTour, John K. Ryans, Noel Murray, Luiz Moutinho and José Enrique Bigné Alcañiz and has published in prestigious journals such as Journal of Marketing Research, European Journal of Operational Research and Journal of Business Research.

In The Last Decade

Co-authorship network of co-authors of Ajay K. Manrai i

Fields of papers citing papers by Ajay K. Manrai

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ajay K. Manrai. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ajay K. Manrai may publish in the future.

Countries citing papers authored by Ajay K. Manrai

Since Specialization
Citations

This map shows the geographic impact of Ajay K. Manrai's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ajay K. Manrai with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ajay K. Manrai more than expected).

Rankless by CCL
2025