Kenneth C. Schneider

36 papers and 527 indexed citations i.

Kenneth C. Schneider has authored 36 papers that have received a total of 527 indexed citations. This includes 12 papers in Sociology and Political Science, 8 papers in Organizational Behavior and Human Resource Management and 8 papers in Marketing. The topics of these papers are Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers). Kenneth C. Schneider is often cited by papers focused on Management and Marketing Education (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Psychology of Social Influence (5 papers) and collaborates with scholars based in United States. Kenneth C. Schneider's co-authors include James C. Johnson, Dennis N. Bristow, Richard J. Sebastian, James E. Weber and Drue K. Schuler and has published in prestigious journals such as Journal of Marketing, Journal of Consumer Research and Journal of Business Research.