Kenneth C. Gehrt

39 papers and 635 indexed citations i.

Kenneth C. Gehrt has authored 39 papers that have received a total of 635 indexed citations. This includes 27 papers in Marketing, 13 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (13 papers). Kenneth C. Gehrt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (17 papers) and Customer Service Quality and Loyalty (13 papers) and collaborates with scholars based in United States, Japan and India. Kenneth C. Gehrt's co-authors include Soyeon Shim, Laura J. Yale, Mary Beth Pinto, Sherry Lotz and Vince Howe and has published in prestigious journals such as Psychology and Marketing, Journal of Interactive Marketing and International Marketing Review.