Julie Fitzmaurice

7 papers and 342 indexed citations i.

Julie Fitzmaurice is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Julie Fitzmaurice has authored 7 papers receiving a total of 342 indexed citations (citations by other indexed papers that have themselves been cited), including 4 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Organizational Behavior and Human Resource Management. Recurrent topics in Julie Fitzmaurice’s work include Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (1 paper). Julie Fitzmaurice is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (1 paper). Julie Fitzmaurice collaborates with scholars based in United States. Julie Fitzmaurice's co-authors include Mark Cordano, Robin A. Higie, Linda L. Price and Timothy E. Martinson and has published in prestigious journals such as Psychology and Marketing, Journal of Consumer Marketing and Journal of Product & Brand Management.