Namhee Yoon

About

Namhee Yoon is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Namhee Yoon has authored 27 papers receiving a total of 295 indexed citations (citations by other indexed papers that have themselves been cited), including 21 papers in Marketing, 10 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Namhee Yoon’s work include Consumer Perception and Purchasing Behavior (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Namhee Yoon is often cited by papers focused on Consumer Perception and Purchasing Behavior (11 papers), Digital Marketing and Social Media (10 papers) and Consumer Behavior in Brand Consumption and Identification (10 papers). Namhee Yoon collaborates with scholars based in South Korea, United States and Ghana. Namhee Yoon's co-authors include Ho Jung Choo, Hyunsook Kim, Ha Kyung Lee, Eun Young Kim, Mi‐Young Choi, Dooyoung Choi, Jiyeon Kim, Eun Young Kim and Yoon-Jung Lee and has published in prestigious journals such as Sustainability, Journal of Consumer Behaviour and Journal of Fashion Marketing and Management.

In The Last Decade

Co-authorship network of co-authors of Namhee Yoon i

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Fields of papers citing papers by Namhee Yoon

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Namhee Yoon. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Namhee Yoon may publish in the future.

Countries citing papers authored by Namhee Yoon

Since Specialization

Citations

This map shows the geographic impact of Namhee Yoon's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Namhee Yoon with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Namhee Yoon more than expected).

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