Jean‐Marc Lehu

25 papers and 285 indexed citations i.

Jean‐Marc Lehu has authored 25 papers that have received a total of 285 indexed citations. This includes 12 papers in Marketing, 9 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Art History and Market Analysis (4 papers). Jean‐Marc Lehu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (7 papers) and Art History and Market Analysis (4 papers) and collaborates with scholars based in France, United States and Norway. Jean‐Marc Lehu's co-authors include Cristel Antonia Russell, Jean J. Boddewyn, Olivier Lamotte, Andrea C. Morales and Dale W. Russell and has published in prestigious journals such as Journal of Business Research, Journal of Advertising Research and Journal of Marketing Communications.