J. Joško Brakus
About
J. Joško Brakus is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management.
According to data from OpenAlex, J. Joško Brakus has authored 23 papers receiving a total of 4.1k indexed citations (citations by other indexed papers that have themselves been cited), including 20 papers in Marketing, 6 papers in Sociology and Political Science and 6 papers in Organizational Behavior and Human Resource Management. Recurrent topics in J. Joško Brakus’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers). J. Joško Brakus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Consumer Retail Behavior Studies (9 papers) and Digital Marketing and Social Media (6 papers). J. Joško Brakus collaborates with scholars based in United Kingdom, United States and Italy. J. Joško Brakus's co-authors include Bernd H. Schmitt, Lia Zarantonello, Charles Dennis, Eleftherios Alamanos and Steven S. Posavac and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.
In The Last Decade
Fields of papers citing papers by J. Joško Brakus
Since SpecializationEngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics
This network shows the specialization of papers citing the papers produced by J. Joško Brakus. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where J. Joško Brakus may publish in the future.
Countries citing papers authored by J. Joško Brakus
Since SpecializationCitations
This map shows the geographic impact of J. Joško Brakus's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by J. Joško Brakus with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites J. Joško Brakus more than expected).
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