Insu Cho
Impact in
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- Technology Adoption and User Behaviour
- Marketing top 10%
- Consumer Retail Behavior Studies
Papers in
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- Technology Adoption and User Behaviour 8
- Co-authors
- Heejun Park (12 shared papers)Youngku Sohn (7 shared papers)Jun‐Gill Kang (2 shared papers)Bong‐Ki Min (2 shared papers)Young Hoon Kwak (2 shared papers)Ying‐Yi Chih (1 shared paper)Jinwook Lee (4 shared papers)Seung Heon Han (1 shared paper)
- Journals
- Applied Sciences (6 papers)Total Quality Management & Business Excellence (5 papers)International Journal of Technology Management (2 papers)Service Business (2 papers)Behaviour and Information Technology (1 paper)
- Partner nations
- South KoreaUnited StatesAustralia
In The Last Decade
Insu Cho
32 papers receiving 443 citations
Peers
Comparison fields: 5 of 85
- Information Systems and Management 105
- Marketing 61
- Organizational Behavior and Human Resource Management 60
- Strategy and Management 89
- Communication 35
Countries citing papers authored by Insu Cho
This map shows the geographic impact of Insu Cho's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Insu Cho with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Insu Cho more than expected).
Fields of papers citing papers by Insu Cho
This network shows the impact of papers produced by Insu Cho. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Insu Cho. The network helps show where Insu Cho may publish in the future.
Co-authors
The 25 scholars most cited alongside Insu Cho, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 36 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2018 | 55 | |
| 2 | 2018 | 50 | |
| 3 | 2014 | 41 | |
| 4 | 2012 | 28 | |
| 5 | 2011 | 25 | |
| 6 | 2013 | 25 | |
| 7 | 2021 | 24 | |
| 8 | 2019 | 23 | |
| 9 | 2014 | 22 | |
| 10 | 2017 | 22 | |
| 11 | 2014 | 16 | |
| 12 | 2013 | 14 | |
| 13 | 2014 | 13 | |
| 14 | 2012 | 11 | |
| 15 | 2018 | 10 | |
| 16 | 2015 | 10 | |
| 17 | 2016 | 9 | |
| 18 | 2015 | 9 | |
| 19 | 2018 | 7 | |
| 20 | 2013 | 6 |
About Insu Cho
Insu Cho is a scholar working on Information Systems and Management, Electrical and Electronic Engineering, Materials Chemistry, Strategy and Management and Management of Technology and Innovation, having authored 36 papers that have together received 458 indexed citations. Recurring topics across this work include Technology Adoption and User Behaviour (8 papers), Innovation and Knowledge Management (6 papers), Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (4 papers), Vehicle emissions and performance (3 papers), Knowledge Management and Sharing (3 papers), Luminescence Properties of Advanced Materials (3 papers) and Technology and Data Analysis (3 papers). The work is most often cited by research in Information Systems and Management (105 citations), Marketing (61 citations), Organizational Behavior and Human Resource Management (60 citations), Strategy and Management (89 citations) and Communication (35 citations). Insu Cho has collaborated with scholars based in South Korea, United States and Australia. Frequent co-authors include Heejun Park, Youngku Sohn, Jun‐Gill Kang, Bong‐Ki Min, Young Hoon Kwak, Ying‐Yi Chih, Jinwook Lee, Seung Heon Han, Seok Jin Choi and Jeongil Choi. Their work appears in journals such as Applied Sciences, Total Quality Management & Business Excellence, International Journal of Technology Management, Service Business and Behaviour and Information Technology.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.