Ho Jung Choo

About

Ho Jung Choo is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Ho Jung Choo has authored 82 papers receiving a total of 984 indexed citations (citations by other indexed papers that have themselves been cited), including 67 papers in Marketing, 20 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Ho Jung Choo’s work include Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (31 papers) and Consumer Perception and Purchasing Behavior (29 papers). Ho Jung Choo is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (40 papers), Consumer Retail Behavior Studies (31 papers) and Consumer Perception and Purchasing Behavior (29 papers). Ho Jung Choo collaborates with scholars based in South Korea, United States and Hong Kong. Ho Jung Choo's co-authors include Eunsoo Baek, Ha Kyung Lee, Namhee Yoon, Hyunsook Kim, Seung Hwan Lee, Xiaoyong Wei, Dawn Thorndike Pysarchik, Youn‐Kyung Kim, So–Yeon Yoon and Hyejoo Lee and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Sustainability.

In The Last Decade

Co-authorship network of co-authors of Ho Jung Choo i

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Fields of papers citing papers by Ho Jung Choo

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ho Jung Choo. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ho Jung Choo may publish in the future.

Countries citing papers authored by Ho Jung Choo

Since Specialization

Citations

This map shows the geographic impact of Ho Jung Choo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ho Jung Choo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ho Jung Choo more than expected).

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