Harlan E. Spotts

30 papers and 624 indexed citations i.

Harlan E. Spotts has authored 30 papers that have received a total of 624 indexed citations. This includes 13 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (3 papers). Harlan E. Spotts is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (6 papers) and Consumer Market Behavior and Pricing (3 papers) and collaborates with scholars based in United States, Philippines and Canada. Harlan E. Spotts's co-authors include Marc G. Weinberger, Michelle F. Weinberger, Amy Parsons, Peter Lindblad and Jerome B. Kernan and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and European Journal of Marketing.