Han‐Jen Niu

20 papers and 429 indexed citations i.

Han‐Jen Niu is a scholar working on Marketing, Organizational Behavior and Human Resource Management and Sociology and Political Science. According to data from OpenAlex, Han‐Jen Niu has authored 20 papers receiving a total of 429 indexed citations (citations by other indexed papers that have themselves been cited), including 11 papers in Marketing, 8 papers in Organizational Behavior and Human Resource Management and 6 papers in Sociology and Political Science. Recurrent topics in Han‐Jen Niu’s work include Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Job Satisfaction and Organizational Behavior (4 papers). Han‐Jen Niu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (5 papers) and Job Satisfaction and Organizational Behavior (4 papers). Han‐Jen Niu collaborates with scholars based in Taiwan. Han‐Jen Niu's co-authors include Chyan Yang, Sheng‐Hshiung Tsaur, Hsien‐Tang Tsai, Hung‐Ming Lin and Yensen Ni and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Frontiers in Psychology and Sustainability.