Han Wen

39 papers and 807 indexed citations i.

Han Wen has authored 39 papers that have received a total of 807 indexed citations. This includes 13 papers in Sociology and Political Science, 13 papers in Marketing and 11 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Hospitality and Tourism Education (6 papers). Han Wen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Digital Marketing and Social Media (7 papers) and Hospitality and Tourism Education (6 papers) and collaborates with scholars based in United States, China and Hong Kong. Han Wen's co-authors include Bingjie Liu-Lastres, Xi Yu Leung, Junehee Kwon, Bharath M. Josiam and Yee Ming Lee and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Food Control.