Guicheng Shi

26 papers and 582 indexed citations i.

Guicheng Shi has authored 26 papers that have received a total of 582 indexed citations. This includes 18 papers in Marketing, 12 papers in Organizational Behavior and Human Resource Management and 10 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (7 papers). Guicheng Shi is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Customer Service Quality and Loyalty (12 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in Macao, China and United States. Guicheng Shi's co-authors include Matthew Tingchi Liu, Yonggui Wang, Rongwei Chu, IpKin Anthony Wong and Allan K. K. Chan and has published in prestigious journals such as Journal of Business Ethics, Technological Forecasting and Social Change and Industrial Marketing Management.