Gopalkrishnan R. Iyer

52 papers and 2.7k indexed citations i.

Gopalkrishnan R. Iyer has authored 52 papers that have received a total of 2.7k indexed citations. This includes 25 papers in Marketing, 20 papers in Organizational Behavior and Human Resource Management and 14 papers in Strategy and Management. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Gopalkrishnan R. Iyer is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Retail Behavior Studies (12 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in United States, United Kingdom and Germany. Gopalkrishnan R. Iyer's co-authors include Arun Sharma, Dhruv Grewal, Heiner Evanschitzky, Sarah Xiao and Michael Lévy and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of International Business Studies.