Gita Venkataramani Johar

85 papers and 2.9k indexed citations i.

Gita Venkataramani Johar has authored 85 papers that have received a total of 2.9k indexed citations. This includes 43 papers in Marketing, 34 papers in Sociology and Political Science and 22 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (35 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (14 papers). Gita Venkataramani Johar is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (35 papers), Social and Intergroup Psychology (18 papers) and Cultural Differences and Values (14 papers) and collaborates with scholars based in United States, Hong Kong and Australia. Gita Venkataramani Johar's co-authors include Michel Tuan Pham, Anirban Mukhopadhyay, Vicki G. Morwitz, Anne L. Roggeveen and Jacob Jacoby and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Journal of Marketing.