Gergely Nyilasy

About

Gergely Nyilasy is a scholar working on Marketing, Strategy and Management and Management of Technology and Innovation. According to data from OpenAlex, Gergely Nyilasy has authored 19 papers receiving a total of 742 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 5 papers in Strategy and Management and 5 papers in Management of Technology and Innovation. Recurrent topics in Gergely Nyilasy’s work include Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (4 papers) and Management and Marketing Education (4 papers). Gergely Nyilasy is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Media Influence and Health (4 papers) and Management and Marketing Education (4 papers). Gergely Nyilasy collaborates with scholars based in Australia, United States and Sweden. Gergely Nyilasy's co-authors include Leonard N. Reid, Märt Ots, Karen Whitehill King, Peggy J. Kreshel and Eun Sook Kwon and has published in prestigious journals such as Academy of Management Journal, Journal of Marketing and Journal of Business Ethics.

In The Last Decade

Fields of papers citing papers by Gergely Nyilasy

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Gergely Nyilasy. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Gergely Nyilasy may publish in the future.

Countries citing papers authored by Gergely Nyilasy

Since Specialization

Citations

This map shows the geographic impact of Gergely Nyilasy's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gergely Nyilasy with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gergely Nyilasy more than expected).

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