Gergana Y. Nenkov

About

Gergana Y. Nenkov is a scholar working on Applied Psychology, Marketing and General Decision Sciences. According to data from OpenAlex, Gergana Y. Nenkov has authored 38 papers receiving a total of 1.1k indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Applied Psychology, 14 papers in Marketing and 10 papers in General Decision Sciences. Recurrent topics in Gergana Y. Nenkov’s work include Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers). Gergana Y. Nenkov is often cited by papers focused on Behavioral Health and Interventions (15 papers), Consumer Behavior in Brand Consumption and Identification (12 papers) and Decision-Making and Behavioral Economics (10 papers). Gergana Y. Nenkov collaborates with scholars based in United States, Canada and Germany. Gergana Y. Nenkov's co-authors include Maureen Morrin, John Hulland, Maura L. Scott, J. Jeffrey Inman and Linda Court Salisbury and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Gergana Y. Nenkov

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Gergana Y. Nenkov. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Gergana Y. Nenkov may publish in the future.

Countries citing papers authored by Gergana Y. Nenkov

Since Specialization

Citations

This map shows the geographic impact of Gergana Y. Nenkov's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Gergana Y. Nenkov with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Gergana Y. Nenkov more than expected).

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