Estelle van Tonder

33 papers and 509 indexed citations i.

Estelle van Tonder has authored 33 papers that have received a total of 509 indexed citations. This includes 20 papers in Organizational Behavior and Human Resource Management, 19 papers in Marketing and 17 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Estelle van Tonder is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Digital Marketing and Social Media (16 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in South Africa, Australia and United States. Estelle van Tonder's co-authors include Daniël J. Petzer, Leon T. De Beer, Stephen Graham Saunders, Mornay Roberts-Lombard and Sam Fullerton and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.