Eric Yorkston

About

Eric Yorkston is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Eric Yorkston has authored 12 papers receiving a total of 640 indexed citations (citations by other indexed papers that have themselves been cited), including 10 papers in Marketing, 4 papers in Sociology and Political Science and 2 papers in Social Psychology. Recurrent topics in Eric Yorkston’s work include Consumer Behavior in Brand Consumption and Identification (9 papers), Social and Intergroup Psychology (2 papers) and Consumer Market Behavior and Pricing (2 papers). Eric Yorkston is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Social and Intergroup Psychology (2 papers) and Consumer Market Behavior and Pricing (2 papers). Eric Yorkston collaborates with scholars based in United States, Brazil and India. Eric Yorkston's co-authors include Joseph C. Nunes, Peter Boatwright, Tanuka Ghoshal, Shashi Matta and Vinícius Andrade Brei and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Eric Yorkston

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Eric Yorkston. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Eric Yorkston may publish in the future.

Countries citing papers authored by Eric Yorkston

Since Specialization

Citations

This map shows the geographic impact of Eric Yorkston's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Eric Yorkston with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Eric Yorkston more than expected).

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