Edward W. Cundiff

30 papers and 711 indexed citations i.

Edward W. Cundiff has authored 30 papers that have received a total of 711 indexed citations. This includes 12 papers in Marketing, 6 papers in Strategy and Management and 3 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (4 papers) and Media, Gender, and Advertising (3 papers). Edward W. Cundiff is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (4 papers) and Media, Gender, and Advertising (3 papers) and collaborates with scholars based in United States. Edward W. Cundiff's co-authors include Lee D. Dahringer, Bronislaw J. Verhage, Phillip D. White, William H. Cunningham and Joel R. Evans and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of the Academy of Marketing Science.