Dirk Morschett

59 papers and 1.4k indexed citations
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About

Dirk Morschett is a scholar working on Strategy and Management, Marketing and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Dirk Morschett has authored 59 papers receiving a total of 1.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Strategy and Management, 21 papers in Marketing and 15 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Dirk Morschett’s work include International Business and FDI (19 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett is often cited by papers focused on International Business and FDI (19 papers), Customer Service Quality and Loyalty (13 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Dirk Morschett collaborates with scholars based in Switzerland, Germany and Austria. Dirk Morschett's co-authors include Bernhard Swoboda, Hanna Schramm‐Klein, Joachim Zentes, Thomas Foscht, Sascha Steinmann, Gerhard Wagner, Edith Olejnik, Indrajit Sinha, Cesar Maloles and Bich Ngoc Lê and has published in prestigious journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management and Journal of Retailing and Consumer Services.

In The Last Decade

Co-authorship network of co-authors of Dirk Morschett

This figure shows the co-authorship network connecting the top 25 collaborators of Dirk Morschett. A scholar is included among the top collaborators of Dirk Morschett based on the total number of citations received by their joint publications. Widths of edges represent the number of papers authors have co-authored together. Node borders signify the number of papers an author published with Dirk Morschett. Dirk Morschett is excluded from the visualization to improve readability, since they are connected to all nodes in the network.

Fields of papers citing papers by Dirk Morschett

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Dirk Morschett. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Dirk Morschett. The network helps show where Dirk Morschett may publish in the future.

Countries citing papers authored by Dirk Morschett

Since Specialization
Citations

This map shows the geographic impact of Dirk Morschett's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Dirk Morschett with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Dirk Morschett more than expected).

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar’s output or impact.

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2026