David J. Carson
Impact in
- Marketing top 0.2%
- Marketing and Advertising Strategies
- Consumer Behavior in Brand Consumption and Identification
-
- Entrepreneurship Studies and Influences
Papers in
- Marketing 32
- Marketing and Advertising Strategies 30
-
- Entrepreneurship Studies and Influences 20
- Management and Marketing Education 9
- Co-authors
- Audrey Gilmore (58 shared papers)Chad Perry (7 shared papers)Kjell Grønhaug (5 shared papers)Stanley Cromie (3 shared papers)Ken Grant (5 shared papers)Aodheen O’Donnell (10 shared papers)Darryl Cummins (7 shared papers)Michèle O’Dwyer (4 shared papers)
- Journals
- Journal of Strategic Marketing (9 papers)European Journal of Marketing (7 papers)Journal of Marketing Management (4 papers)International Business Review (3 papers)The Journal of Marketing Theory and Practice (3 papers)
- Partner nations
- United KingdomIrelandAustralia
In The Last Decade
David J. Carson
83 papers receiving 5k citations
David J. Carson's Hit Papers
Peers
Comparison fields: 5 of 107
- Marketing 1.7k
- Management of Technology and Innovation 1.4k
- Strategy and Management 1.9k
- Organizational Behavior and Human Resource Management 984
- Tourism, Leisure and Hospitality Management 44
Countries citing papers authored by David J. Carson
This map shows the geographic impact of David J. Carson's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by David J. Carson with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites David J. Carson more than expected).
Fields of papers citing papers by David J. Carson
This network shows the impact of papers produced by David J. Carson. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by David J. Carson. The network helps show where David J. Carson may publish in the future.
Co-authors
The 22 scholars most cited alongside David J. Carson, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 86 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | Qualitative Marketing Research Hit paper breakdown → | 2001 | 766 |
| 2 | 1991 | 541 | |
| 3 | 1993 | 427 | |
| 4 | 2001 | 414 | |
| 5 | Marketing and entrepreneurship in SMEs : An innovative approach | 1995 | 399 |
| 6 | 2001 | 247 | |
| 7 | 1992 | 219 | |
| 8 | 2009 | 209 | |
| 9 | 2003 | 165 | |
| 10 | 1990 | 159 | |
| 11 | 2000 | 159 | |
| 12 | 1985 | 157 | |
| 13 | 2000 | 142 | |
| 14 | 1985 | 135 | |
| 15 | 1996 | 113 | |
| 16 | 2006 | 112 | |
| 17 | 1999 | 111 | |
| 18 | 2002 | 100 | |
| 19 | 1996 | 90 | |
| 20 | 1989 | 87 |
About David J. Carson
David J. Carson is a scholar working on Marketing, Management of Technology and Innovation, Strategy and Management, Organizational Behavior and Human Resource Management and Demography, having authored 86 papers that have together received 6.1k indexed citations. Recurring topics across this work include Marketing and Advertising Strategies (30 papers), Entrepreneurship Studies and Influences (20 papers), Customer Service Quality and Loyalty (11 papers), Business Strategy and Innovation (11 papers), SMEs Development and Digital Marketing (10 papers), Management and Marketing Education (9 papers), Business and Management Studies (9 papers) and Business Strategies and Management Research (8 papers). The work is most often cited by research in Marketing (1.7k citations), Management of Technology and Innovation (1.4k citations), Strategy and Management (1.9k citations), Organizational Behavior and Human Resource Management (984 citations) and Tourism, Leisure and Hospitality Management (44 citations). David J. Carson has collaborated with scholars based in United Kingdom, Ireland and Australia. Frequent co-authors include Audrey Gilmore, Chad Perry, Kjell Grønhaug, Stanley Cromie, Ken Grant, Aodheen O’Donnell, Darryl Cummins, Michèle O’Dwyer, Danielle McCartan‐Quinn and Jimmy Hill. Their work appears in journals such as Journal of Strategic Marketing, European Journal of Marketing, Journal of Marketing Management, International Business Review and The Journal of Marketing Theory and Practice.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.