Cong Cao
Impact in
- Marketing top 10%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
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- Technology Adoption and User Behaviour
Papers in
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- Digital Marketing and Social Media 17
- Impact of Technology on Adolescents 2
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- Technology Adoption and User Behaviour 15
- Co-authors
- Qianwen Xu (4 shared papers)Yangyan Shi (5 shared papers)Richard P. Suttmeier (1 shared paper)Jie Lv (5 shared papers)Dan Li (3 shared papers)Jun Yan (5 shared papers)Shanshan Huang (1 shared paper)Mengxiang Li (4 shared papers)
In The Last Decade
Cong Cao
34 papers receiving 248 citations
Peers
Comparison fields: 5 of 72
- Marketing 89
- Information Systems and Management 49
- Business and International Management 7
- Sociology and Political Science 92
- Management of Technology and Innovation 13
Countries citing papers authored by Cong Cao
This map shows the geographic impact of Cong Cao's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Cong Cao with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Cong Cao more than expected).
Fields of papers citing papers by Cong Cao
This network shows the impact of papers produced by Cong Cao. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Cong Cao. The network helps show where Cong Cao may publish in the future.
Co-authors
The 25 scholars most cited alongside Cong Cao, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 38 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2022 | 31 | |
| 2 | 2022 | 30 | |
| 3 | 2022 | 27 | |
| 4 | 1999 | 24 | |
| 5 | 2022 | 19 | |
| 6 | 2022 | 12 | |
| 7 | 2024 | 11 | |
| 8 | 2024 | 11 | |
| 9 | 2024 | 11 | |
| 10 | 2023 | 9 | |
| 11 | 2023 | 9 | |
| 12 | 1999 | 8 | |
| 13 | 2022 | 6 | |
| 14 | 2024 | 5 | |
| 15 | 2023 | 5 | |
| 16 | 2022 | 5 | |
| 17 | The Impact of Different Channel of Online Review on Consumers’ Online Trust | 2018 | 4 |
| 18 | 2024 | 4 | |
| 19 | 2022 | 4 | |
| 20 | 2016 | 3 |
About Cong Cao
Cong Cao is a scholar working on Sociology and Political Science, Information Systems and Management, Marketing, Organizational Behavior and Human Resource Management and Strategy and Management, having authored 38 papers that have together received 262 indexed citations. Recurring topics across this work include Digital Marketing and Social Media (17 papers), Technology Adoption and User Behaviour (15 papers), Customer Service Quality and Loyalty (7 papers), Environmental Education and Sustainability (4 papers), Consumer Retail Behavior Studies (4 papers), Educational Games and Gamification (3 papers), Environmental Sustainability in Business (3 papers) and Impact of Technology on Adolescents (2 papers). The work is most often cited by research in Marketing (89 citations), Information Systems and Management (49 citations), Business and International Management (7 citations), Sociology and Political Science (92 citations) and Management of Technology and Innovation (13 citations). Cong Cao has collaborated with scholars based in China, Australia and Hong Kong. Frequent co-authors include Qianwen Xu, Yangyan Shi, Richard P. Suttmeier, Jie Lv, Dan Li, Jun Yan, Shanshan Huang, Mengxiang Li, Zhongpeng Wang and Long Chen. Their work appears in journals such as International Journal of Human-Computer Interaction, International Journal of Environmental Research and Public Health, Humanities and Social Sciences Communications, Industrial Management & Data Systems and Sustainability.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.