Chun‐Tuan Chang

58 papers and 2.2k indexed citations i.

Chun‐Tuan Chang has authored 58 papers that have received a total of 2.2k indexed citations. This includes 28 papers in Marketing, 26 papers in Sociology and Political Science and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (11 papers). Chun‐Tuan Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (27 papers), Customer Service Quality and Loyalty (11 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in Taiwan, United States and China. Chun‐Tuan Chang's co-authors include Yu‐Kang Lee, Zhao‐Hong Cheng, Hsiao‐Ching Lee, Michael Friedman and Hsin‐Ching Lin and has published in prestigious journals such as Journal of Marketing, Journal of Business Research and Journal of Business Ethics.