Zhao‐Hong Cheng

14 papers and 974 indexed citations i.

Zhao‐Hong Cheng has authored 14 papers that have received a total of 974 indexed citations. This includes 7 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Zhao‐Hong Cheng is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Taiwan. Zhao‐Hong Cheng's co-authors include Chun‐Tuan Chang, Yu‐Kang Lee, Min‐Hsin Huang, Nguyễn Văn Thành and Yen‐Ting Chen and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Business Strategy and the Environment.