Chandan Parsad

57 papers and 517 indexed citations i.

Chandan Parsad has authored 57 papers that have received a total of 517 indexed citations. This includes 43 papers in Marketing, 18 papers in Sociology and Political Science and 18 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (35 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Digital Marketing and Social Media (18 papers). Chandan Parsad is often cited by papers focused on Consumer Retail Behavior Studies (35 papers), Consumer Behavior in Brand Consumption and Identification (21 papers) and Digital Marketing and Social Media (18 papers) and collaborates with scholars based in India and Jordan. Chandan Parsad's co-authors include Sanjeev Prashar, T. Sai Vijay, Vinita Sahay and Vivek Roy and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Consumer Marketing and Journal of Consumer Behaviour.