Sanjeev Prashar

77 papers and 868 indexed citations i.

About

Sanjeev Prashar has authored 77 papers that have received a total of 868 indexed citations. This includes 50 papers in Marketing, 26 papers in Sociology and Political Science and 23 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Digital Marketing and Social Media (23 papers). Sanjeev Prashar is often cited by papers focused on Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Digital Marketing and Social Media (23 papers) and collaborates with scholars based in India, United Arab Emirates and Malaysia. Sanjeev Prashar's co-authors include Chandan Parsad, T. Sai Vijay, Sudhir Rana, Sumeet Gupta and Vinita Sahay and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.

In The Last Decade

Fields of papers published by Sanjeev Prashar

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Sanjeev Prashar

Since Specialization
Citations
Rankless by CCL
2025