Sanjeev Prashar

77 papers and 868 indexed citations i.

Sanjeev Prashar has authored 77 papers that have received a total of 868 indexed citations. This includes 50 papers in Marketing, 26 papers in Sociology and Political Science and 23 papers in Information Systems and Management. The topics of these papers are Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Digital Marketing and Social Media (23 papers). Sanjeev Prashar is often cited by papers focused on Consumer Retail Behavior Studies (41 papers), Consumer Behavior in Brand Consumption and Identification (28 papers) and Digital Marketing and Social Media (23 papers) and collaborates with scholars based in India, United Arab Emirates and Malaysia. Sanjeev Prashar's co-authors include Chandan Parsad, T. Sai Vijay, Sudhir Rana, Sumeet Gupta and Vinita Sahay and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Consumer Services and Journal of Consumer Marketing.