Byung‐Kwan Lee

About

Byung‐Kwan Lee is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Byung‐Kwan Lee has authored 65 papers receiving a total of 598 indexed citations (citations by other indexed papers that have themselves been cited), including 27 papers in Marketing, 16 papers in Sociology and Political Science and 13 papers in Social Psychology. Recurrent topics in Byung‐Kwan Lee’s work include Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Perception and Purchasing Behavior (13 papers) and Diverse Topics in Contemporary Research (10 papers). Byung‐Kwan Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Perception and Purchasing Behavior (13 papers) and Diverse Topics in Contemporary Research (10 papers). Byung‐Kwan Lee collaborates with scholars based in South Korea, United States and Malaysia. Byung‐Kwan Lee's co-authors include Wei‐Na Lee, Taejun Lee, Jeremy J. Sierra, Eun-Hee Jeong and Taewon Suh and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Advertising.

In The Last Decade

Fields of papers citing papers by Byung‐Kwan Lee

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Byung‐Kwan Lee. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Byung‐Kwan Lee may publish in the future.

Countries citing papers authored by Byung‐Kwan Lee

Since Specialization

Citations

This map shows the geographic impact of Byung‐Kwan Lee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Byung‐Kwan Lee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Byung‐Kwan Lee more than expected).

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