Jeremy J. Sierra

46 papers and 1.3k indexed citations i.

Jeremy J. Sierra has authored 46 papers that have received a total of 1.3k indexed citations. This includes 33 papers in Marketing, 24 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (11 papers). Jeremy J. Sierra is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (31 papers), Customer Service Quality and Loyalty (13 papers) and Digital Marketing and Social Media (11 papers) and collaborates with scholars based in United States, South Korea and Qatar. Jeremy J. Sierra's co-authors include Harry A. Taute, Michael R. Hyman, Robert S. Heiser, Vishag Badrinarayanan and Steven W. Rayburn and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and European Journal of Marketing.