Brian R. Kinard

17 papers and 393 indexed citations i.

Brian R. Kinard has authored 17 papers that have received a total of 393 indexed citations. This includes 9 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (3 papers). Brian R. Kinard is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Consumer Retail Behavior Studies (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States. Brian R. Kinard's co-authors include Michael L. Capella, Cynthia Webster, Donald C. Barnes, Robert Moore and David L. McMillen and has published in prestigious journals such as Journal of Advertising, International Journal of Research in Marketing and Journal of Services Marketing.