Billy Sung
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Retail Behavior Studies
- Environmental Sustainability in Business
- Applied Psychology top 5%
Papers in
- Marketing 47
- Consumer Behavior in Brand Consumption and Identification 42
- Consumer Retail Behavior Studies 8
-
- Emotions and Moral Behavior 8
- Co-authors
- Ian Phau (19 shared papers)Wendy Moyle (13 shared papers)Cindy Jones (9 shared papers)Sean Lee (13 shared papers)Felix Septianto (10 shared papers)Jennifer Yih (4 shared papers)Yuri Seo (3 shared papers)Eric J. Vanman (6 shared papers)
- Journals
- Australasian Marketing Journal (AMJ) (5 papers)Asia Pacific Journal of Marketing and Logistics (5 papers)Psychology and Marketing (5 papers)Journal of Brand Management (4 papers)Journal of Retailing and Consumer Services (4 papers)
- Partner nations
- AustraliaUnited StatesChina
In The Last Decade
Billy Sung
100 papers receiving 1.6k citations
Peers
Comparison fields: 5 of 128
- Marketing 562
- Applied Psychology 85
- Social Psychology 365
- Tourism, Leisure and Hospitality Management 28
- Human-Computer Interaction 98
Countries citing papers authored by Billy Sung
This map shows the geographic impact of Billy Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Sung more than expected).
Fields of papers citing papers by Billy Sung
This network shows the impact of papers produced by Billy Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Sung. The network helps show where Billy Sung may publish in the future.
Co-authors
The 25 scholars most cited alongside Billy Sung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 105 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2015 | 71 | |
| 2 | 2015 | 62 | |
| 3 | 2015 | 59 | |
| 4 | 2019 | 55 | |
| 5 | 2019 | 54 | |
| 6 | 2018 | 53 | |
| 7 | 2021 | 52 | |
| 8 | 2016 | 51 | |
| 9 | 2020 | 48 | |
| 10 | 2015 | 44 | |
| 11 | 2019 | 41 | |
| 12 | 2021 | 38 | |
| 13 | 2018 | 37 | |
| 14 | 2022 | 36 | |
| 15 | 2018 | 35 | |
| 16 | 2020 | 32 | |
| 17 | 2021 | 31 | |
| 18 | 2023 | 31 | |
| 19 | 2013 | 31 | |
| 20 | 2013 | 31 |
About Billy Sung
Billy Sung is a scholar working on Marketing, Social Psychology, Sociology and Political Science, Cognitive Neuroscience and Experimental and Cognitive Psychology, having authored 105 papers that have together received 1.6k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (42 papers), Digital Marketing and Social Media (13 papers), Customer Service Quality and Loyalty (11 papers), Emotions and Moral Behavior (8 papers), Psychology of Moral and Emotional Judgment (8 papers), Media Influence and Health (8 papers), Consumer Retail Behavior Studies (8 papers) and Diverse Aspects of Tourism Research (7 papers). The work is most often cited by research in Marketing (562 citations), Applied Psychology (85 citations), Social Psychology (365 citations), Tourism, Leisure and Hospitality Management (28 citations) and Human-Computer Interaction (98 citations). Billy Sung has collaborated with scholars based in Australia, United States and China. Frequent co-authors include Ian Phau, Wendy Moyle, Cindy Jones, Sean Lee, Felix Septianto, Jennifer Yih, Yuri Seo, Eric J. Vanman, Nicole Hartley and Siobhan O’Dwyer. Their work appears in journals such as Australasian Marketing Journal (AMJ), Asia Pacific Journal of Marketing and Logistics, Psychology and Marketing, Journal of Brand Management and Journal of Retailing and Consumer Services.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.