Billy Sung
Impact in
- Marketing top 1%
- Consumer Behavior in Brand Consumption and Identification
- Consumer Behavior and Marketing Influence
- Social Psychology top 5%
- Social Robot Interaction and HRI
Papers in
- Marketing 41
- Consumer Behavior in Brand Consumption and Identification 30
- Consumer Behavior and Marketing Influence 7
- Consumer Retail Behavior Studies 7
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- Social Robot Interaction and HRI 6
- Co-authors
- Wendy Moyle (13 shared papers)Ian Phau (18 shared papers)Cindy Jones (9 shared papers)Sean Lee (13 shared papers)Siobhan O’Dwyer (6 shared papers)Felix Septianto (10 shared papers)Jennifer Yih (4 shared papers)Marie Louise Cooke (4 shared papers)
- Journals
- Asia Pacific Journal of Marketing and Logistics (5 papers)Psychology and Marketing (5 papers)Australasian Marketing Journal (AMJ) (5 papers)Journal of Retailing and Consumer Services (4 papers)Journal of Brand Management (4 papers)
- Partner nations
- AustraliaUnited StatesChina
In The Last Decade
Billy Sung
101 papers receiving 1.8k citations
Peers
Comparison fields: 5 of 125
- Marketing 563
- Social Psychology 346
- Human-Computer Interaction 107
- Tourism, Leisure and Hospitality Management 16
- Demography 130
Countries citing papers authored by Billy Sung
This map shows the geographic impact of Billy Sung's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Billy Sung with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Billy Sung more than expected).
Fields of papers citing papers by Billy Sung
This network shows the impact of papers produced by Billy Sung. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Billy Sung. The network helps show where Billy Sung may publish in the future.
Co-authors
The 25 scholars most cited alongside Billy Sung, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 106 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2014 | 130 | |
| 2 | 2015 | 72 | |
| 3 | 2015 | 67 | |
| 4 | 2015 | 65 | |
| 5 | 2019 | 59 | |
| 6 | 2019 | 57 | |
| 7 | 2018 | 55 | |
| 8 | 2016 | 54 | |
| 9 | 2021 | 53 | |
| 10 | 2020 | 49 | |
| 11 | 2015 | 43 | |
| 12 | 2019 | 43 | |
| 13 | 2022 | 39 | |
| 14 | 2023 | 39 | |
| 15 | 2018 | 38 | |
| 16 | 2018 | 38 | |
| 17 | 2021 | 38 | |
| 18 | 2020 | 34 | |
| 19 | 2021 | 34 | |
| 20 | 2013 | 32 |
About Billy Sung
Billy Sung is a scholar working on Marketing, Social Psychology, Human-Computer Interaction, Sociology and Political Science and Cognitive Neuroscience, having authored 106 papers that have together received 1.9k indexed citations. Recurring topics across this work include Consumer Behavior in Brand Consumption and Identification (30 papers), Diverse Aspects of Tourism Research (7 papers), Consumer Behavior and Marketing Influence (7 papers), Consumer Retail Behavior Studies (7 papers), Digital Marketing and Social Media (6 papers), Social Robot Interaction and HRI (6 papers), Sensory Analysis and Statistical Methods (6 papers) and Virtual Reality Applications and Impacts (5 papers). The work is most often cited by research in Marketing (563 citations), Social Psychology (346 citations), Human-Computer Interaction (107 citations), Tourism, Leisure and Hospitality Management (16 citations) and Demography (130 citations). Billy Sung has collaborated with scholars based in Australia, United States and China. Frequent co-authors include Wendy Moyle, Ian Phau, Cindy Jones, Sean Lee, Siobhan O’Dwyer, Felix Septianto, Jennifer Yih, Marie Louise Cooke, Nicole Hartley and Eric John Vanman. Their work appears in journals such as Asia Pacific Journal of Marketing and Logistics, Psychology and Marketing, Australasian Marketing Journal (AMJ), Journal of Retailing and Consumer Services and Journal of Brand Management.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.