Betsy D. Gelb

About

Betsy D. Gelb is a scholar working on Marketing, Strategy and Management and Economics and Econometrics. According to data from OpenAlex, Betsy D. Gelb has authored 85 papers receiving a total of 1.9k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 16 papers in Strategy and Management and 15 papers in Economics and Econometrics. Recurrent topics in Betsy D. Gelb’s work include Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers). Betsy D. Gelb is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (19 papers), Customer Service Quality and Loyalty (10 papers) and Consumer Market Behavior and Pricing (5 papers). Betsy D. Gelb collaborates with scholars based in United States, Latvia and United Kingdom. Betsy D. Gelb's co-authors include George M. Zinkhan, Nancy D. Albers‐Miller, Deva Rangarajan, Ivonne M. Torres and Madeline Johnson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.

In The Last Decade

Fields of papers citing papers by Betsy D. Gelb

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Betsy D. Gelb. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Betsy D. Gelb may publish in the future.

Countries citing papers authored by Betsy D. Gelb

Since Specialization

Citations

This map shows the geographic impact of Betsy D. Gelb's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Betsy D. Gelb with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Betsy D. Gelb more than expected).

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