Betsy Bender Stringam
About
Betsy Bender Stringam has authored 13 papers that have received a total of 326 indexed citations.
This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 5 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (8 papers), Sharing Economy and Platforms (5 papers) and Customer Service Quality and Loyalty (5 papers). Betsy Bender Stringam is often cited by papers focused on Digital Marketing and Social Media (8 papers), Sharing Economy and Platforms (5 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States. Betsy Bender Stringam's co-authors include John Gerdes, Robert G. Brookshire, Dawn VanLeeuwen, Rich Harrill and Chinmay Kulkarni and has published in prestigious journals such as Journal of Hospitality Marketing & Management, Cornell Hospitality Quarterly and Electronic Commerce Research.
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