Berend Wierenga

About

Berend Wierenga is a scholar working on Marketing, Economics and Econometrics and Sociology and Political Science. According to data from OpenAlex, Berend Wierenga has authored 75 papers receiving a total of 2.4k indexed citations (citations by other indexed papers that have themselves been cited), including 28 papers in Marketing, 13 papers in Economics and Econometrics and 13 papers in Sociology and Political Science. Recurrent topics in Berend Wierenga’s work include Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga is often cited by papers focused on Consumer Market Behavior and Pricing (21 papers), Digital Marketing and Social Media (10 papers) and Technology Adoption and User Behaviour (8 papers). Berend Wierenga collaborates with scholars based in The Netherlands, United States and France. Berend Wierenga's co-authors include Gerrit van Bruggen, Jehoshua Eliashberg, Eric Waarts, Charles B. Weinberg and Niek Althuizen and has published in prestigious journals such as Journal of Marketing, Management Science and Journal of Marketing Research.

In The Last Decade

Fields of papers citing papers by Berend Wierenga

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Berend Wierenga. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Berend Wierenga may publish in the future.

Countries citing papers authored by Berend Wierenga

Since Specialization

Citations

This map shows the geographic impact of Berend Wierenga's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Berend Wierenga with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Berend Wierenga more than expected).

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