Ashesh Mukherjee

About

Ashesh Mukherjee is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Ashesh Mukherjee has authored 21 papers receiving a total of 930 indexed citations (citations by other indexed papers that have themselves been cited), including 15 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Social Psychology. Recurrent topics in Ashesh Mukherjee’s work include Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Behavioral Health and Interventions (6 papers). Ashesh Mukherjee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (6 papers) and Behavioral Health and Interventions (6 papers). Ashesh Mukherjee collaborates with scholars based in Canada, United States and Hong Kong. Ashesh Mukherjee's co-authors include Anirban Mukhopadhyay, Andrew D. Gershoff, Wayne D. Hoyer, Dana L. Alden and Laurette Dubé and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.

In The Last Decade

Fields of papers citing papers by Ashesh Mukherjee

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Ashesh Mukherjee. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Ashesh Mukherjee may publish in the future.

Countries citing papers authored by Ashesh Mukherjee

Since Specialization

Citations

This map shows the geographic impact of Ashesh Mukherjee's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Ashesh Mukherjee with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Ashesh Mukherjee more than expected).

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