Ashesh Mukherjee

21 papers and 920 indexed citations i.

Ashesh Mukherjee has authored 21 papers that have received a total of 920 indexed citations. This includes 15 papers in Marketing, 12 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (6 papers). Ashesh Mukherjee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Behavioral Health and Interventions (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Canada, United States and Hong Kong. Ashesh Mukherjee's co-authors include Anirban Mukhopadhyay, Andrew D. Gershoff, Wayne D. Hoyer, Laurette Dubé and Thomas A. Burnham and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising.