Anu Raijas
Impact in
- Marketing top 5%
- Consumer Retail Behavior Studies
- Consumer Market Behavior and Pricing
- Consumer Behavior in Brand Consumption and Identification
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- Technology Adoption and User Behaviour
Papers in
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- Consumer Market Behavior and Pricing 5
- Consumer Retail Behavior Studies 3
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- Housing Market and Economics 2
- Merger and Competition Analysis 2
- Co-authors
- Virpi Kristiina Tuunainen (2 shared papers)Outi Uusitalo (2 shared papers)Kristiina Aalto (2 shared papers)Kaarina Hyvönen (2 shared papers)Päivi Eriksson (1 shared paper)Markku Tinnilä (1 shared paper)Mia Hakovirta (1 shared paper)Mika Pantzar (1 shared paper)
- Journals
- Journal of Consumer Policy (1 paper)Journal of Retailing and Consumer Services (1 paper)Journal of Economic Psychology (1 paper)Journal of Product & Brand Management (1 paper)International Journal of Consumer Studies (1 paper)
- Partner nations
- Finland
In The Last Decade
Anu Raijas
18 papers receiving 265 citations
Peers
Comparison fields: 5 of 57
- Marketing 153
- Information Systems and Management 76
- General Decision Sciences 20
- Tourism, Leisure and Hospitality Management 8
- Accounting 58
Countries citing papers authored by Anu Raijas
This map shows the geographic impact of Anu Raijas's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Anu Raijas with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Anu Raijas more than expected).
Fields of papers citing papers by Anu Raijas
This network shows the impact of papers produced by Anu Raijas. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Anu Raijas. The network helps show where Anu Raijas may publish in the future.
Co-authors
The 12 scholars most cited alongside Anu Raijas, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.
All Works
Showing the 20 most-cited of 21 papers — load more, or switch the sort, to bring in the rest.
| # | Work | ||
|---|---|---|---|
| 1 | 2002 | 73 | |
| 2 | 2001 | 58 | |
| 3 | 2011 | 34 | |
| 4 | 2003 | 31 | |
| 5 | 2010 | 20 | |
| 6 | 2003 | 16 | |
| 7 | 2011 | 16 | |
| 8 | 2010 | 15 | |
| 9 | Consumer Financial Capability – A life cycle approach | 2006 | 12 |
| 10 | What is the cost of living? - Reference budgets for a decent minimum standard of living in Finland | 2011 | 8 |
| 11 | 2001 | 5 | |
| 12 | 2006 | 4 | |
| 13 | Kuluttajaekonomia: kotitalous ja kulutus | 2005 | 3 |
| 14 | Mobiilipalvelujen käyttö 2001 : asiantuntijoille työtä ja miehille leikkiä? | 2001 | 2 |
| 15 | Onko kaikilla varaa syödä terveellisesti ja vastuullisesti | 2017 | 1 |
| 16 | 2023 | 1 | |
| 17 | Euro, kuluttajat ja markkinat | 2003 | 1 |
| 18 | Nuoret ja talousosaaminen - Toimijat, kanavat ja tavat nuorten taloudellisen osaamisen edistämisessä (TOKATA) -hankkeen loppuraportti | 2012 | 1 |
| 19 | Suomalaisten talousosaaminen : Analyysi 2000-luvulla tehtyjen tutkimusten ja selvitysten perusteella | 2020 | 0 |
| 20 | Mitä eläminen maksaa? - Kohtuullisen minimin viitebudjetit | 2010 | 0 |
About Anu Raijas
Anu Raijas is a scholar working on Marketing, Economics and Econometrics, Education, Accounting and Strategy and Management, having authored 21 papers that have together received 301 indexed citations. Recurring topics across this work include Consumer Market Behavior and Pricing (5 papers), Research in Social Sciences (4 papers), Financial Literacy, Pension, Retirement Analysis (3 papers), Consumer Retail Behavior Studies (3 papers), Housing Market and Economics (2 papers), Financial Markets and Investment Strategies (2 papers), Digital Platforms and Economics (2 papers) and Merger and Competition Analysis (2 papers). The work is most often cited by research in Marketing (153 citations), Information Systems and Management (76 citations), General Decision Sciences (20 citations), Tourism, Leisure and Hospitality Management (8 citations) and Accounting (58 citations). Anu Raijas has collaborated with scholars based in Finland. Frequent co-authors include Virpi Kristiina Tuunainen, Outi Uusitalo, Kristiina Aalto, Kaarina Hyvönen, Päivi Eriksson, Markku Tinnilä, Mia Hakovirta, Mika Pantzar, Panu Kalmi and Jarno Tuominen. Their work appears in journals such as Journal of Consumer Policy, Journal of Retailing and Consumer Services, Journal of Economic Psychology, Journal of Product & Brand Management and International Journal of Consumer Studies.
Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.