Andrew D. Gershoff

31 papers and 992 indexed citations i.

Andrew D. Gershoff has authored 31 papers that have received a total of 992 indexed citations. This includes 16 papers in Sociology and Political Science, 13 papers in Marketing and 8 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Psychology of Moral and Emotional Judgment (8 papers) and Decision-Making and Behavioral Economics (6 papers). Andrew D. Gershoff is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Psychology of Moral and Emotional Judgment (8 papers) and Decision-Making and Behavioral Economics (6 papers) and collaborates with scholars based in United States, Canada and Hong Kong. Andrew D. Gershoff's co-authors include Ashesh Mukherjee, Anirban Mukhopadhyay, Susan M. Broniarczyk, Jonathan J. Koehler and Katherine A. Burson and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Consumer Research.