Abi Badejo

456 citations
16 papers · 285 · h-index 10

Impact in

Papers in

    • Sports, Gender, and Society 3
    • Gender, Feminism, and Media 2
    • Consumer Behavior in Brand Consumption and Identification 3
    • Service and Product Innovation 2

Abi Badejo

16 papers receiving 277 citations

Peers

Abi Badejo
Comparison fields: 5 of 70
  • Marketing 76
  • Business and International Management 16
  • Applied Psychology 34
  • Gender Studies 47
  • Management, Monitoring, Policy and Law 30
Replace Lynn MacFadyen with:
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Muhammad Tamar Indonesia
Mevlude Akbulut‐Yuksel Canada
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Shinae L. Choi United States
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Citations per field
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Citations per year

Countries citing papers authored by Abi Badejo

Since Specialization
Citations

This map shows the geographic impact of Abi Badejo's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Abi Badejo with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Abi Badejo more than expected).

Fields of papers citing papers by Abi Badejo

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers produced by Abi Badejo. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers produced by Abi Badejo. The network helps show where Abi Badejo may publish in the future.

Co-authors

The 25 scholars most cited alongside Abi Badejo, linked wherever they have co-authored with each other. Click a name or a connecting line to browse the papers they share.

Border = papers with Abi Badejo Line = papers co-authored together Abi Badejo links everyone, so they are left out of the graph.

All Works

16 of 16 papers shown
#Work
1 201858
2 202041
3 201934
4 201934
5 202122
6 201916
7 201914
8 202213
9 201911
10 202211
11 201810
12 20219
13 20225
14 20223
15 20232
16
Sportswomen as Brand Ambassadors: Prospects, Challenges and Possibilities
20182

About Abi Badejo

Abi Badejo is a scholar working on Gender Studies, Marketing, Business and International Management, Sociology and Political Science and General Health Professions, having authored 16 papers that have together received 285 indexed citations. Recurring topics across this work include Innovation and Socioeconomic Development (3 papers), Sport and Mega-Event Impacts (3 papers), Sports, Gender, and Society (3 papers), Consumer Behavior in Brand Consumption and Identification (3 papers), Sex work and related issues (2 papers), Service and Product Innovation (2 papers), Mobile Health and mHealth Applications (2 papers) and Gender, Feminism, and Media (2 papers). The work is most often cited by research in Marketing (76 citations), Business and International Management (16 citations), Applied Psychology (34 citations), Gender Studies (47 citations) and Management, Monitoring, Policy and Law (30 citations). Abi Badejo has collaborated with scholars based in Australia, United States and United Kingdom. Frequent co-authors include Sharyn Robyn Rundle-Thiele, Taylor Jade Willmott, Bo Pang, Simone M. Charles, Emmanuel Mogaji, Ross Gordon, Denni I. Arli, Krzysztof Kubacki, Cassandra France and Samuelson Appau. Their work appears in journals such as Journal of Marketing Management, International Journal of Sport Policy and Politics, Public Health Nutrition, Journal of Religion Spirituality & Aging and European Sport Management Quarterly.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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