Mudra Institute of Communications Ahmedabad

9.1k citations
361 papers ·

Impact in

  • Marketing top 5%
    • Consumer Behavior in Brand Consumption and Identification
    • Consumer Retail Behavior Studies
    • Environmental Sustainability in Business
    • Technology Adoption and User Behaviour

Papers in

Mudra Institute of Communications Ahmedabad

317 papers receiving 8.5k citations

Peers

Mudra Institute of Communications Ahmedabad
Comparison fields: 5 of 197
  • Marketing 3.0k
  • Information Systems and Management 1.6k
  • Human-Computer Interaction 545
  • Organizational Behavior and Human Resource Management 964
  • Sociology and Political Science 3.6k
Replace K. J. Somaiya Hospital & Research Centre with:
K. J. Somaiya Hospital & Research Centre India
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IFMR Graduate School of Business India
Indian Institute of Management Bodh Gaya India
Entrepreneurship Development Institute of India India
Habib University Pakistan
Mudra Institute of Communications Ahmedabad relative to K. J. Somaiya Hospital & Research Centre India K. J. Somaiya Hospital & Research Centre's profile →
Citations per field
00.5×9.6×
K. J. Somaiya Hospital & Research Centre · 1×
Citations per year

Countries citing scholars working at Mudra Institute of Communications Ahmedabad

Since Specialization
Citations

This map shows the geographic impact of research produced by authors working at Mudra Institute of Communications Ahmedabad. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by papers produced at Mudra Institute of Communications Ahmedabad with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Mudra Institute of Communications Ahmedabad more than expected).

Fields of papers published by authors at Mudra Institute of Communications Ahmedabad

Since Specialization
Physical SciencesHealth SciencesLife SciencesSocial Sciences

This network shows the impact of papers affiliated with Mudra Institute of Communications Ahmedabad at the time of their publication. Nodes represent research fields, and links connect fields that are likely to share authors. Colored nodes show fields that tend to cite the papers affiliated with Mudra Institute of Communications Ahmedabad at the time of their publication.

About Mudra Institute of Communications Ahmedabad

In recent decades, authors affiliated with Mudra Institute of Communications Ahmedabad have published 361 papers, which have received a total of 9.1k indexed citations . Scholars at this organization have produced 134 papers in Marketing, 58 papers in Organizational Behavior and Human Resource Management, 34 papers in Information Systems and Management, 7 papers in Business and International Management and 145 papers in Sociology and Political Science on the topics of Digital Marketing and Social Media (97 papers), Consumer Behavior in Brand Consumption and Identification (84 papers), Consumer Retail Behavior Studies (40 papers), Customer Service Quality and Loyalty (35 papers), Technology Adoption and User Behaviour (33 papers), Environmental Sustainability in Business (18 papers), AI in Service Interactions (16 papers) and Job Satisfaction and Organizational Behavior (16 papers). Their work is cited by papers focused on Marketing (3.0k citations), Information Systems and Management (1.6k citations), Human-Computer Interaction (545 citations), Organizational Behavior and Human Resource Management (964 citations) and Sociology and Political Science (3.6k citations). Authors at Mudra Institute of Communications Ahmedabad collaborate with scholars in India, United States and United Kingdom and have published in prestigious journals including Journal of Consumer Behaviour, Journal of Business Research, Journal of Retailing and Consumer Services, European Journal of Marketing and Technological Forecasting and Social Change. Some of Mudra Institute of Communications Ahmedabad's most productive authors include Varsha Jain, Jay Trivedi, Dharun Kasilingam, Suresh Malodia, Amandeep Dhir, Ramzan Sama, Shaphali Gupta, Doğan Gürsoy, Vikas Kumar and Yogesh K. Dwivedi.

Rankless uses publication and citation data sourced from OpenAlex, an open and comprehensive bibliographic database. While OpenAlex provides broad and valuable coverage of the global research landscape, it—like all bibliographic datasets—has inherent limitations. These include incomplete records, variations in author disambiguation, differences in journal indexing, and delays in data updates. As a result, some metrics and network relationships displayed in Rankless may not fully capture the entirety of a scholar's output or impact.

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