Zheng Fang

89 papers and 2.5k indexed citations i.

Zheng Fang has authored 89 papers that have received a total of 2.5k indexed citations. This includes 21 papers in Sociology and Political Science, 21 papers in Marketing and 20 papers in Economics and Econometrics. The topics of these papers are Digital Marketing and Social Media (13 papers), Statistical Methods and Inference (12 papers) and Consumer Market Behavior and Pricing (12 papers). Zheng Fang is often cited by papers focused on Digital Marketing and Social Media (13 papers), Statistical Methods and Inference (12 papers) and Consumer Market Behavior and Pricing (12 papers) and collaborates with scholars based in China, United States and Singapore. Zheng Fang's co-authors include Xueming Luo, Chris Sakellariou, Youngho Chang, Siliang Tong and Michelle Andrews and has published in prestigious journals such as PLoS ONE, Journal of Marketing and Strategic Management Journal.