Zhao Hong

About

Zhao Hong is a scholar working on Marketing, Sociology and Political Science and Organizational Behavior and Human Resource Management. According to data from OpenAlex, Zhao Hong has authored 51 papers receiving a total of 449 indexed citations (citations by other indexed papers that have themselves been cited), including 17 papers in Marketing, 15 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. Recurrent topics in Zhao Hong’s work include Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong is often cited by papers focused on Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong collaborates with scholars based in China, France and United States. Zhao Hong's co-authors include Ran Tao, Salman Yousaf, Luke C.D. Stein, Lara Lobschat and Yi Li and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Molecules.

In The Last Decade

Fields of papers citing papers by Zhao Hong

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Zhao Hong. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Zhao Hong may publish in the future.

Countries citing papers authored by Zhao Hong

Since Specialization

Citations

This map shows the geographic impact of Zhao Hong's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Zhao Hong with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Zhao Hong more than expected).

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