Zhao Hong

51 papers and 438 indexed citations i.

About

Zhao Hong has authored 51 papers that have received a total of 438 indexed citations. This includes 17 papers in Marketing, 15 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong is often cited by papers focused on Digital Marketing and Social Media (12 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in China, France and Pakistan. Zhao Hong's co-authors include Ran Tao, Luke C.D. Stein, Salman Yousaf, Peter C. Verhoef and Lara Lobschat and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Molecules.

In The Last Decade

Fields of papers published by Zhao Hong

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Zhao Hong

Since Specialization
Citations
Rankless by CCL
2025