Zhao Hong

49 papers and 411 indexed citations i.

Zhao Hong has authored 49 papers that have received a total of 411 indexed citations. This includes 16 papers in Marketing, 14 papers in Sociology and Political Science and 13 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Zhao Hong is often cited by papers focused on Digital Marketing and Social Media (11 papers), Corporate Finance and Governance (11 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in China, France and Denmark. Zhao Hong's co-authors include Salman Yousaf, Luke C.D. Stein and Peter C. Verhoef and has published in prestigious journals such as Journal of Business Ethics, Molecules and Frontiers in Psychology.